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Conversations, thoughts, and insights

Building A Company’s Culture Doesn’t Cost You $10 Billion But A Bad One Might…

By Michelle Joseph Jul 18, 2017

Building A Company’s Culture Doesn’t Cost You $10 Billion But A Bad One Might… (1).png

Whether you like it or not, you are what your culture says you are. While a business’ goal is to be successful, instilling a rich culture amongst employees is 90% of the battle. In the world we live in today, culture is one of the most important factors for a business’ long-term success. This is no longer the 50s and we are not living in an episode of Mad Men where Robert Sterling states “when god closes a door, he opens a dress.” And if you share Sterling’s line of thinking, think again or you will end up like Travis, losing billions of dollars for your organization and leading a company where culture has just recently become a focus.

A toxic company culture is exactly what lead to Travis Kalanick’s resignation as CEO of Uber. Uber’s allegations of sexual harassment lead the company to land numerous headlines, in addition to failing to make Uber profitable. It is obvious that Uber’s office lacked a positive company culture - however what is it, exactly, about company culture that makes such a healthy and sustainable organization?

Former Uber engineer Susan Fowler was a victim of sexual harassment under Uber’s management team and HR department. Fowler explains how Uber’s HR department ultimately failed her and put the needs of the company in front of the needs of their employees. “When I reported the situation, I was told by both HR and upper management that even though this was clearly sexual harassment, they wouldn't feel comfortable giving him anything other than a warning and a stern talking-to.” Ineffective human resources and company values is one of the most common issues amongst failing companies, no matter their size.

It is no secret that happier and valued working forces are more productive and achieve stronger success because their employees are motivated to do so. Vice President of Chick-fil-A, Dee Ann Turner explains that by uniquely selecting your talent you are making it clear that the work you are doing is all about putting people first. He believes that this is the fundamental reason “Chick-fil-A is recognized among the top ten brands in customer service, across all industries.” When hiring individuals to work for your company, the performance of your employees will progressively increase because they are working well together for an organization they are passionate about.

A successful culture starts with employee engagement that is positive and infectious. Each and every employee you hire is an asset to your company - your most important asset. Regardless of how great your service or product might be, if no one is willing to work for you, it has no chance of going anywhere.